Insights

Strong Industry Presence Franklin operates in the advertising services industry with a focus on data management and direct mail solutions, presenting opportunities to offer complementary marketing technologies and data analytics services to enhance their client campaigns.

Evolving Digital Capabilities With a tech stack that includes cloud platforms like AWS and Microsoft Azure, there is potential to introduce advanced cloud-based data solutions, automation tools, and AI-driven marketing strategies for greater operational efficiency.

Financial Growth Opportunities Despite recent earnings shortfalls, Franklin’s revenue range of 100 to 250 million USD indicates ongoing market presence, providing prospects for upselling high-value marketing services, innovative print solutions, or expanded data-driven marketing packages to their expanding client base.

Event and Thought Leadership Franklin’s investment in hosting impact conferences and featuring high-profile speakers creates opportunities to pitch conference sponsorships, targeted advertising services, or content collaborations that align with their brand positioning.

Market Expansion Potential Given their long history and specialized focus, targeting additional organizations in the direct marketing and organizational performance sectors—especially those seeking digital transformation and data empowerment—could facilitate strategic partnerships and new client acquisitions.

Franklin Tech Stack

Franklin uses 8 technology products and services including Amazon Web Services, XMPie, Microsoft SQL Server, and more. Explore Franklin's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • XMPie
    Customer Communication Management
  • Microsoft SQL Server
    Database
  • git
    Development
  • Microsoft Excel
    Editors
  • React
    Javascript Frameworks
  • Microsoft Azure
    Platform As A Service
  • Nginx
    Web Servers

Media & News

Franklin's Email Address Formats

Franklin uses at least 1 format(s):
Franklin Email FormatsExamplePercentage
FLast@gofranklingo.comJDoe@gofranklingo.com
44%
First@gofranklingo.comJohn@gofranklingo.com
12%
FLast@gofranklingo.comJDoe@gofranklingo.com
44%

Frequently Asked Questions

Where is Franklin's headquarters located?

Minus sign iconPlus sign icon
Franklin's main headquarters is located at 1391 Highland Rd, Baton Rouge, LA 70802, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Franklin's stock symbol?

Minus sign iconPlus sign icon
Franklin is a publicly traded company; the company's stock symbol is FC.

What is Franklin's official website and social media links?

Minus sign iconPlus sign icon
Franklin's official website is gofranklingo.com and has social profiles on LinkedIn.

How much revenue does Franklin generate?

Minus sign iconPlus sign icon
As of October 2025, Franklin's annual revenue is estimated to be $3.7M.

What is Franklin's SIC code NAICS code?

Minus sign iconPlus sign icon
Franklin's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Franklin have currently?

Minus sign iconPlus sign icon
As of October 2025, Franklin has approximately 193 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: J. C.Vice President Of Sales And Marketing: M. H.Vp Of Sales - Corporate And West Virginia: J. N.. Explore Franklin's employee directory with LeadIQ.

What industry does Franklin belong to?

Minus sign iconPlus sign icon
Franklin operates in the Advertising Services industry.

What technology does Franklin use?

Minus sign iconPlus sign icon
Franklin's tech stack includes Amazon Web ServicesXMPieMicrosoft SQL ServergitMicrosoft ExcelReactMicrosoft AzureNginx.

What is Franklin's email format?

Minus sign iconPlus sign icon
Franklin's email format typically follows the pattern of FLast@gofranklingo.com. Find more Franklin email formats with LeadIQ.

When was Franklin founded?

Minus sign iconPlus sign icon
Franklin was founded in 1922.

Franklin

Advertising ServicesUnited States51-200 Employees

At Franklin, we've fine-tuned data for nearly a century. Today, we excel at managing data, printing, and perfecting shipping strategies for direct mail marketers in many industries. Although our customers tell us we're great at what we do, it's our commitment to getting better every day that keeps us growing.

Franklin evolved into the leading provider of Data Empowered Direct Marketing through the concerted efforts of our founders, managers and dedicated staff over many decades. Today, we're proud of the principles our founders imbued in Franklin, and we continue to value ingenuity and integrity in our daily work.

We specialize in direct mail, including data management, programming, variable data personalization, printing (digital, offset, jet, and web), lettershop, complete mail services and postal processing.  For more than 95 years, Franklin has pressed forward in a mission to print and mail jobs with an authentic, honest, continuous commitment to quality. Today, we’ve evolved as a leading provider of data-empowered direct marketing.

Section iconCompany Overview

Headquarters
1391 Highland Rd, Baton Rouge, LA 70802, US
SIC Code
8742 - Management Consulting Services
Stock Symbol
FC
NAICS Code
541613 - Marketing Consulting Services
Founded
1922
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Franklin's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Franklin's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.