Innovative Payment Solutions The recent launch of FrazerPay indicates the company's focus on expanding their payment processing capabilities, presenting an opportunity to upsell integrated financial services to auto dealerships seeking seamless online and phone transactions.

Strategic Partnerships Frazer's partnerships with external companies like English Riviera and SpinCar demonstrate their openness to integration and collaboration, which can be leveraged to promote complementary products or joint-marketing initiatives targeting independent dealers.

Growing Client Base With recent collaborations and a broad portfolio of clients, including notable industry players, there is potential to expand upsell efforts on existing platform features or introduce new modules tailored to dealer needs.

Product Innovation The company's ongoing product launches and updates, such as FrazerPay and other software solutions, suggest opportunities to position additional technology offerings like analytics, marketing, or inventory management tools to improve dealer operations.

Market Positioning Operating in the mid-market segment with revenue estimates between 10 to 50 million dollars and a sizable but focused team, Frazer presents a promising target for scalable SaaS solutions and value-added services aimed at expanding their technological ecosystem.