Digital Banking Expansion With the recent launch of Mahalo's Thoughtful Banking platform alongside the core conversion to Corelation KeyStone, FreeStar Financial is clearly investing in advanced digital banking solutions. This creates opportunities to offer innovative fintech integrations, mobile banking enhancements, and customer engagement tools to support their modernized platform.

Community Engagement Having a long-standing partnership with Pets for Vets and multiple community awards demonstrates FreeStar's strong community focus. Sales efforts could target social responsibility software, community outreach platforms, or employee engagement solutions that align with their commitment to social causes.

Technology Infrastructure Utilizing a tech stack that includes Microsoft servers, ASP.NET, and popular advertising tools indicates a robust IT infrastructure open to new software and cloud-based solutions. This indicates potential for offering cybersecurity, cloud migration services, or system integration solutions.

Growth and Recognition Receiving multiple awards including Credit Union of the Year and Best of the Best underscores their dedication to excellence and growth. This suggests opportunities to provide branding, marketing automation, or customer experience enhancement tools that can sustain and amplify their reputation.

Market Positioning Serving the Michigan community with a focus on local residents and military members represents a targeted market niche. Sales initiatives could focus on localized financial products, member engagement platforms, or targeted advertising solutions to deepen community ties and expand member services.