Growing Digital Presence Freestyle Brands recently launched a dedicated app in partnership with AARP, indicating a focus on digital engagement and a desire to target a broad demographic including older consumers interested in confidence-building and recreational activities. This opens opportunities for cross-promotion and targeted marketing efforts.

Authentic Lifestyle Branding With a strong heritage rooted in surf, sun, and fun, Freestyle’s brand resonates with youthful, active consumers who value authenticity and a laid-back lifestyle. Collaborations aligned with beachwear, outdoor activities, and water sports brands could enhance market penetration.

Niche Market Focus Specializing in water-resistant timepieces and watersports watches like the Shark Watch provides a unique product niche. Introducing related accessories or expanding product lines within water sports gear and outdoor lifestyle categories presents significant sales expansion opportunities.

Tech and Engagement Tools Utilizing platforms such as Magento, Klaviyo, and Google Analytics shows a digitally savvy approach. Leveraging data-driven marketing to personalize outreach and develop targeted campaigns for water sports enthusiasts and lifestyle consumers can boost customer acquisition and retention.

Market Expansion Potential Positioned alongside large brands like Nike and Patagonia in the outdoor and lifestyle space, Freestyle can explore partnerships, collaborations, and distribution channels with wholesale retailers and specialty sports stores to grow market share within the water sports and youth lifestyle segments.