App Growth Capitalize on the new app launch and the AARP partnership to broaden Freestyle's appeal beyond its core younger audience. Build a cross-selling plan around watches and accessories for adult lifestyle consumers, using Klaviyo for targeted emails and in-app promotions to boost engagement and repeat purchases.

DTC Marketing Maximize the existing technology stack to fuel growth: optimize the online store, improve SEO through Google Search Console, and enhance checkout with Apple Pay and Klarna. Develop a clear conversion funnel and retargeting program to grow revenue while preserving Freestyle's distinctive brand voice.

Wholesale Licensing Explore wholesale distribution with outdoor and water sports retailers to scale reach and diversify revenue. Pursue licensing opportunities for limited edition collaborations and new product categories that extend the Shark Watch heritage into apparel, accessories, or eyewear.

Brand Partnerships Leverage Freestyle's heritage and loyal customer base to attract brand collaborations and ambassador programs in surf and beach culture. Use strategic partnerships to drive new customer acquisition, cross-brand visibility, and category expansion.

Scale & Ops With a small team, prioritize scalable operations and partner networks to support growth, including outsourced manufacturing and logistics, and a formal sales playbook to convert DTC interest into wholesale opportunities.