Large Used Inventory Leverage their status as one of the largest and most diverse used truck inventories in the U.S. with over 100 units across two locations to position cross-sell opportunities for maintenance plans, extended warranties, and financing options on a wide range of pre-owned Freightliner chassis.

Experienced Service Network Capitalise on an in-house team of 115+ specialists with over ten years of experience and an Express Assessment service model to offer proactive maintenance packages, diagnostic subscriptions, and accelerated repair campaigns to fleet customers seeking uptime.

Freightliner Glider Expertise Highlight their 30+ years of glider kit experience as a differentiator to upsell fuel-efficient, cost-reducing retrofit options for fleets looking to optimize total cost of ownership and compliance strategies.

Mid-Market Growth With revenue in the mid-range and a regional footprint in West Michigan, target regional fleets and owner-operators for tailored financing, rental, and trade-in programs designed to expand wallet share among existing customers and attract new ones.

Digital & Partner Potential Engage their tech-forward setup (Cloudflare, Office 365, YouTube presence) to propose digital sales enablement, online financing pre-qualification, virtual inventory tours, and co-branded content to amplify reach and shorten the sales cycle.