Direct Lead Platform FreshLeads operates a self-serve, transparent platform connecting agents directly to prospects by auctioning health and Medicare supplement quotes. This suggests a strong selling point for independent agents and broker networks seeking direct access to qualified leads with price control.

Fast Lead Delivery Leads are delivered within five minutes of a prospect request, and campaigns can be activated in two minutes. This rapid fulfillment can be positioned to agents as a competitive advantage for time-sensitive health insurance opportunities.

Controlled Spend The platform enables agents to set lead prices and manage spend and lead flow, offering tighter cost management and ROI tracking. This appeals to cost-conscious agencies and SMB brokers seeking predictable acquisition costs.

Tech Enabled Utilizes a modern tech stack including Snowplow, Cloudflare, OpenAI, and several payment and CRM integrations, indicating readiness for data-driven targeting, automation, and seamless CRM syncing that can scale with growing agencies.

Growth Opportunity Revenue is under $1M with peers at various scales in the lead-buying space; potential sales plays include onboarding mid-market lead buyers and agencies looking to replace aggregators, along with integrations or managed campaigns to expand share of wallet.