Established Expertise Friedman Marketing Services has over 35 years of experience in data collection and market research, positioning it as a trusted provider with deep industry knowledge that appeals to businesses seeking reliable research partners.

Technology Edge Utilizing state-of-the-art technology and a nationwide network of interviewing facilities, Friedman offers high-quality and scalable data collection solutions, making it attractive to clients requiring advanced, efficient market research services.

Niche Market Focus With a smaller team of 11-50 employees and a revenue range of 1 to 10 million dollars, Friedman targets mid-sized clients or specialized projects, presenting opportunities to upsell or tailor services for specific market segments.

Competitive Positioning Compared to larger competitors such as Qualtrics and Medallia, Friedman offers a personalized, flexible approach that could appeal to clients seeking customized market research solutions or cost-effective alternatives.

Growth Potential Given its long-standing presence and comprehensive data collection capabilities, Friedman can capitalize on evolving market trends toward digital survey methods and expanding industries in need of reliable research, opening avenues for growth at the intersection of technology and market intelligence.