Insights

Brand Heritage and Loyalty Friendly's boasts a long-standing heritage since 1935, cultivating strong brand recognition and customer loyalty through its historic reputation for quality food and friendly service. This long history provides opportunities to engage nostalgic marketing campaigns or loyalty programs that appeal to loyal customers eager to reconnect with their favorite brand.

Market Challenges and Opportunities Recent closures and bankruptcy filings highlight market consolidation and operational challenges. Addressing these issues with innovative solutions such as digital ordering, delivery platforms, or partnership opportunities could help Friendly's regain market share and attract distressed assets or franchisees interested in revitalizing the brand.

Product Diversification Potential Friendly's expansion into partnerships like Crayola and its diverse menu offering suggest openness to product innovation. Sales opportunities exist in offering customized, themed products, franchise-specific marketing, or cross-promotions to revitalize interest among families and younger demographics.

Technology Adoption Needs While Friendly's utilizes digital tools like Google Analytics and OneTrust, further investment in advanced POS systems, mobile engagement, and contactless ordering can enhance customer experience. Technology upgrades could be a selling point for solutions that streamline operations and drive sales amid pandemic-driven shifts.

Friendly Ice Cream Corporation Tech Stack

Friendly Ice Cream Corporation uses 8 technology products and services including OneTrust, Shopify, Backbone.js, and more. Explore Friendly Ice Cream Corporation's tech stack below.

  • OneTrust
    Cookie Compliance
  • Shopify
    E-commerce
  • Backbone.js
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Google Maps
    Maps
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics
  • Magnific Popup
    Web Tools And Plugins

Media & News

Friendly Ice Cream Corporation's Email Address Formats

Friendly Ice Cream Corporation uses at least 1 format(s):
Friendly Ice Cream Corporation Email FormatsExamplePercentage
First.Last@friendlys.comJohn.Doe@friendlys.com
92%
FLast@friendlys.comJDoe@friendlys.com
4%
F.Last@friendlys.comJ.Doe@friendlys.com
2%
Last.First@friendlys.comDoe.John@friendlys.com
2%

Frequently Asked Questions

What is Friendly Ice Cream Corporation's phone number?

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You can contact Friendly Ice Cream Corporation's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Friendly Ice Cream Corporation's official website and social media links?

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Friendly Ice Cream Corporation's official website is friendlys.com and has social profiles on LinkedIn.

How much revenue does Friendly Ice Cream Corporation generate?

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As of December 2025, Friendly Ice Cream Corporation's annual revenue is estimated to be $5B.

What is Friendly Ice Cream Corporation's SIC code NAICS code?

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Friendly Ice Cream Corporation's SIC code is 5812 - Eating Places NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Friendly Ice Cream Corporation have currently?

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As of December 2025, Friendly Ice Cream Corporation has approximately 5K employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: K. J.Chief Executive Officer: E. H.Vice President Of Brand Innovation: M. O.. Explore Friendly Ice Cream Corporation's employee directory with LeadIQ.

What industry does Friendly Ice Cream Corporation belong to?

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Friendly Ice Cream Corporation operates in the Restaurants industry.

What technology does Friendly Ice Cream Corporation use?

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Friendly Ice Cream Corporation's tech stack includes OneTrustShopifyBackbone.jsModernizrGoogle MapsPHPGoogle AnalyticsMagnific Popup.

What is Friendly Ice Cream Corporation's email format?

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Friendly Ice Cream Corporation's email format typically follows the pattern of First.Last@friendlys.com. Find more Friendly Ice Cream Corporation email formats with LeadIQ.

When was Friendly Ice Cream Corporation founded?

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Friendly Ice Cream Corporation was founded in 1935.

Friendly Ice Cream Corporation

RestaurantsUnited States5001-10000 Employees

A Friendly's Ice Cream Shop was opened in Springfield, Massachusetts in 1935 by two young brothers, Prestley and Curtis Blake, with money they borrowed from their parents.  

It didn't take long for Friendly's reputation to grow and the number of shops quickly increased.  The brothers built a small plant to make and distribute their famous ice cream and toppings.  They also introduced classic American foods like Friendly's Big Beef burgers, SuperMelt Sandwiches and the world-famous Fribble milk shake.  

Friendly's reputation is based on quality food and friendly service.  We get fresh milk delivered to our ice cream plant daily from local dairy farms to ensure that every scoop is as fresh as homemade.  Made with cocoa, sugar and fresh milk, Friendly's hot fudge recipe has been the same for generations.  

For over 75 years, Friendly's has been your neighborhood place to gather with family and friends, tell stories and even joke about the best way to eat an ice cream sundae.  We encourage you to "come as you are" bring your children and, as the Blake brothers used to say, "Keep acquainted!"  Enjoy our timeless foods today and create more memories that will last a lifetime.

Frozen Food Supplier Of The Year, Bozzuto's, Inc., 2014 
Chain Restaurant Consumers' Choice Award - "Kid Friendly", Technomic, 2014

Section iconCompany Overview

Phone number
SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1935
Employees
5001-10000

Section iconFunding & Financials

  • $100M$250M

    Friendly Ice Cream Corporation's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Friendly Ice Cream Corporation's revenue is estimated to be in the range of $100M$250M

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