Global Market Presence Frontier Software serves over 1,700 customers across 26 countries, indicating a substantial international footprint and ongoing opportunities to expand within diverse regions and enterprise sizes.

Recognition & Awards Recent awards from HRD Readers' Choice in payroll and attendance solutions highlight the company's strong market reputation and potential to leverage brand credibility in sales approaches.

Technological Integration Utilizing a modern tech stack with analytics and web tools, Frontier demonstrates a commitment to innovation, presenting an opportunity to tailor advanced HR solutions that appeal to digitally progressive clients.

Security Challenges Past cybersecurity breaches and ransomware incidents suggest a need for enhanced security solutions, creating a sales opening for complementary cybersecurity services or risk management offerings.

Industry Engagement Active participation in major HR events like CIPD Festival of Work and HR Technologies UK indicates a company open to new industry collaborations, partnerships, and pilot programs for new solutions.