Global retail partners Target international retailers and supermarkets that require private label or co-branded tea and coffee products; leverage experience with Tesco and Asda to pursue similar large-format grocery listings and dedicated shelf space in varying markets.

East Africa sourcing Leverage the company’s strong raw material position by offering competitive price guarantees and hedging options through owned tea/coffee farms to North American and European buyers seeking stable supply and ethical sourcing.

North America expansion Capitalize on the newly opened U.S office to pursue wholesale and foodservice opportunities in the North American market, focusing on institutions, specialty grocers, and coffee houses seeking East African blends and fair-trade certifications.

Certifications & trust Highlight HACCP, FAIR TRADE, ORGANIC, BRC, and ISO credentials to win compliance-driven buyers, retailers, and private-label opportunities that require rigorous quality and sustainability standards.

Sustainability story Promote direct farmer relationships, housing and education initiatives, and water access programs as a differentiator for buyers prioritizing social impact, enabling premium pricing and longer-term contracts.