Enhanced Onsite Search Leverage Algolia real-time search to boost product discovery and conversions. Implement personalized search results, intelligent merchandising rules, and recommended products to increase average order value and reduce bounce on category pages.

Wholesale Expansion With a small direct-to-consumer operation and room to scale, pursue wholesale partnerships with boutique retailers and online marketplaces. Develop a lightweight wholesale catalog, pilot with select partners, and consider dropship or consignment to accelerate distribution.

Paid Media Leverage Capitalize on existing Facebook Pixel and audience data by expanding paid social and display campaigns. Build lookalike audiences, retarget dynamically with product ads, and coordinate creative that aligns with the brand to drive traffic and conversions.

Site Modernization Current tech stack (PHP, jQuery) suggests opportunities to improve speed and user experience. Consider modernizing frontend and backend, optimizing SEO, and enabling a more scalable architecture to support growth and increased traffic.

Brand Loyalty Engine Invest in customer retention through a loyalty or rewards program, email marketing, and influencer or user-generated content campaigns. Focus on repeat purchases, size guidance, and personalized recommendations to raise customer lifetime value.