Market niche Gameday Gateway operates as the first global online marketplace for advertising buys in professional sports, presenting a unique selling proposition to sports teams and advertisers seeking streamlined, all-in-one transaction capabilities.

SMB-friendly scale With a lean team and revenue in the low-to-mid seven figures, there is an opportunity to upsell self-serve advertising packages and tiered access for smaller teams or regional sponsors looking to transact efficiently without enterprise-grade sales cycles.

Women-led credential Being a nationally-certified Women’s Business Enterprise can be leveraged to win contracts with diversity-focused brands, leagues, and teams prioritizing supplier diversity in sponsorship and advertising deals.

Tech-enabled efficiency Existing tech stack and payment integrations (eWAY, digital content channels, in-venue opportunities) point to cross-sell opportunities for advertisers seeking omnichannel campaigns that combine venue signage, social elements, and digital content through a single marketplace.

Growth potential Relatively low employee count and early-stage funding suggest room to expand sales to larger franchises and event organizers by productizing higher-margin premium placements, analytics, and performance reporting to attract bigger advertising budgets.