Growing Charitable Partnerships Gathered Here has established partnerships with over 300 charities and NFPs, demonstrating a strong network within the non-profit sector. This offers opportunities to expand collaborations with more organizations seeking accessible end-of-life planning solutions to enhance their supporter engagement and bequest programs.

Expanding Market Reach The company serves a large and growing user base with over 25,000 families monthly and has facilitated the writing of over 30,000 wills. This suggests increasing market penetration, which can be leveraged to upsell additional legal or estate planning services to existing users.

Strategic Growth Through Partnerships Recent partnerships with notable organizations like RSL WA, UNICEF Australia, and Kids Under Cover indicate a successful outreach strategy. Engaging similar entities across different sectors can further boost visibility and prequalify prospects interested in end-of-life planning support.

Opportunity for Premium Services Given the company’s digital infrastructure and existing free offerings, there’s potential to develop tiered services such as personalized will advisory or legacy planning, appealing to higher-income clients or corporate entities looking for comprehensive estate solutions.

Market Differentiation and Trust Rated highly on reviews and known for transparency and accessibility, Gathered Here is positioned as a trustworthy provider. Marketing efforts emphasizing their reputation could attract conscious consumers and organizations seeking reliable end-of-life and legacy services, unlocking new growth channels.