Regional Tourism Growth Target Gatlinburg CVB as a gateway to the Smoky Mountain hospitality market, leveraging their role as the city’s marketing arm to expand partnerships with local attractions, hotels, and events for bundled promotion deals.

Economic Impact Revenue band indicates a mid-market CVB with a sizable annual spend potential; pursue multi-year marketing commitments, digital advertising packages, and content licensing aligned with their vision of a vibrant economy and enhanced quality of life.

Tech & Analytics Current tech stack includes Google Cloud and Vue.js; present data-driven advertising and attribution solutions, CRM integrations, and performance dashboards that align with their modern digital marketing infrastructure.

Leadership & Stability Recent leadership appointment of Chad Netherland as president and CEO signals a potential for strategic initiatives or renewed partnerships; tailor outreach to align with his vision for growth and regional branding.

Events & Reach Active involvement in regional events such as Veterans Day celebrations presents opportunities for sponsorships, co-branded campaigns, and experiential marketing that elevate Gatlinburg’s destination appeal while generating measurable ROIs.