Regional Tourism Growth Target Gatlinburg Convention and Visitors Bureau as a gateway to the Smoky Mountain region for partners seeking to expand tourism reach and media exposure; leverage their role as the City’s marketing arm to offer integrated destination campaigns.

Scale and Reach Revenue in the high hundreds of millions range with a local team of 11-50 suggests opportunities for services that optimize small-to-mid sized CVB operations, including technology modernization, data analytics, and digital marketing automation.

Tech Stack Synergy Their current tech stack includes The Trade Desk, AWS, Google Cloud, and Google Maps, indicating openness to programmatic advertising, cloud-based data solutions, and location-enabled marketing partnerships.

Event and Hospitality Themes Frequent involvement in major events (e.g., Veterans Day Celebration) and Gatlinburg Brewing Company milestones present opportunities for sponsorships, cross-promotions, and event-driven campaigns aligned with hospitality and local experiences.

Opportunity with Peers Similar CVBs and regional tourism organizations show a crowded but receptive market; propose scalable solutions (CRM, marketing operations, performance dashboards) that can be packaged for multiple CVBs with measurable ROIs.