Cross-media expansion Gemius has evolved from digital to cross-media measurement, delivering data across TV, online, and radio, plus coverage of walled garden platforms. This presents an opportunity to upsell integrated audience measurement and ad exposure solutions to advertisers, publishers, and agencies seeking unified analytics across channels.

Latvia mobile focus Recent launch of mobile advertising activity measurement in Latvia signals active expansion in regional markets and mobile-centric measurement capabilities. Sales opportunities exist with local advertisers and agencies seeking verifiable mobile ad performance, potentially extending to similar markets.

Leadership and compliance New Chief Legal & People Officer appointed to the management board indicates emphasis on governance, data privacy, and talent management. This can be leveraged to position Gemius as a trusted partner for clients requiring robust compliance, data integrity, and scalable human capital solutions.

Product-led dashboards Introductions like Home Dashboard for gemiusPrism and Cross-platform dashboards demonstrate a focus on accessible, real-time insights. This creates upsell opportunities for SAS-style dashboards, customizable reporting, and analytics subscriptions for agencies and publishers needing quick project visibility.

Connected TV momentum Launching Connected TV measurement in Germany shows a push into OTA/CTV measurement, aligning with market trends toward streaming analytics. Target media buyers and broadcasters looking to quantify CTV effectiveness and ad reach across devices.