Cross-Media Measurement Expertise Gemius specializes in cross-media measurement, offering advanced data on TV, online, and radio consumption across local and global publishers as well as walled garden ecosystems like Facebook, YouTube, Instagram, and TikTok. This expertise positions Gemius as a valuable partner for companies seeking to understand audience behavior across diverse media platforms.

Innovative Marketing Solutions Gemius's product portfolio includes innovative marketing solutions used by marketers, publishers, and media agencies throughout Europe. With a focus on creating a fair and transparent media environment, Gemius provides reliable data on audience measurement across different devices and ecosystems. This innovative approach opens up sales opportunities for businesses looking to enhance their marketing strategies with data-driven insights.

Expansion into Connected TV Measurement Gemius has recently expanded its offerings by launching Connected TV measurement in Germany. This move showcases Gemius's commitment to staying at the forefront of digital trends and technologies. For companies operating in the digital advertising space, Gemius's expertise in Connected TV measurement presents a promising partnership opportunity to tap into the growing market of streaming and OTT platforms.

Tech-Driven Audience Research Gemius leverages a tech stack that includes jQuery, Open Graph, PWA, Google, and more to power its audience research and measurement solutions. This tech-driven approach ensures the delivery of cutting-edge services to clients seeking advanced analytics and insights. Companies looking to enhance their digital marketing capabilities could benefit from Gemius's technology expertise and data-driven solutions.

Strategic Market Research Expansion Gemius has expanded its market research initiatives with the introduction of new research updates and methodologies in countries like Lithuania. By continuously improving its research capabilities, Gemius demonstrates a dedication to providing up-to-date and relevant data to clients. Businesses seeking actionable market intelligence can leverage Gemius's strategic research expansions to gain a competitive edge and drive growth.