AI Enablement Target organizations looking to embed AI into daily workflows by offering Enterprise AI enablement services that integrate Asana, Miro, and Glean into existing processes, highlighting measurable productivity gains and faster time-to-value.

Public Sector Focus Leverage their experience with NHS, UK Research & Innovation, police, and government frameworks to pursue public sector opportunities via G-Cloud and similar procurement routes, positioning as a trusted modernization partner.

Collaboration Platform Expertise Position as a platinum Asana partner and full-stack reseller to target teams undergoing digital transformation, emphasizing licensing, onboarding, and change management services to drive adoption and reduce resistance.

Mid-Market Expansion Given the small to mid-size employee base (11-50) and several listed enterprise-grade clients, focus on scaling engagements with similar organizations in regulated industries and retail, energy, health, and sport sectors.

Public Case Studies Utilize success stories and existing trust with high-profile clients to craft targeted pitches demonstrating measurable outcomes in collaboration, project delivery, and AI-driven knowledge discovery for potential buyers.