Genica Corporation

Computers and Electronics ManufacturingCalifornia, United States11-50 Employees

Genica Corporation is a small to mid-sized company in the computers and electronics manufacturing space, based in Oceanside, California. Founded in 1990 in Southern California, the firm operates a direct-supply model aimed at simplifying the purchase of computer products and consumer electronics for its customers. The company has built its identity on a service-centric approach and ongoing reinvestment in technology, expanding its product lines to include items not readily available from competitors. Its distribution is anchored in Oceanside, with satellite offices in Taiwan and Hong Kong supporting its retail, B2B, and online auction channels.

Genica positions itself as a privately held supplier within a broad, global tech market, emphasizing long-term customer relationships and dedicated service. The leadership comprises Frank Segler and Scott Kusel, who oversee the business as it maintains a diversified mix of sales venues and industry programs to adapt to change.

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