GeoToll

Truck TransportationFlorida, United States11-50 Employees

GeoToll, based in Boca Raton, Florida, develops smartphone-based tolling and road-use charging (RUC) solutions designed to be an affordable alternative to traditional toll tags, Pay-by-Plate systems, and vehicle telematics subscriptions. Its approach leverages a mobile app to enable toll and RUC functionality, with deployment options that can extend an agency’s existing consumer app or function as a white-label solution, aiming to reduce the costs associated with processing video tolls and managing single-use devices. The company emphasizes ease of adoption for drivers, with downloads described as fast and free, and positions its technology as delivering performance comparable to RFID-based tolling methods, while avoiding reliance on third-party video-based applications. GeoToll markets itself as a practical, cost-conscious option for agencies seeking a scalable tolling solution. 

Operating within the truck transportation sector, GeoToll targets agencies and integrators responsible for tolling and mobility services, addressing the need for accurate, easy-to-setup tolling and RUC solutions that minimize processing and device management expenses. The business is positioned as a next-generation mobility technology firm, offering a deployable solution that can integrate with existing systems and provide an AVI-based alternative to traditional video tolling. A notable recent development is the appointment of Tim McGuckin as Chief Strategy Officer, reflecting ongoing leadership expansion.

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