Nonprofit scale Leverage Gilroy Gardens’ nonprofit status and mid-size workforce (51-200 employees) to position cost-effective, community-focused partnerships and philanthropic sponsorships that align with their horticultural theme and local history emphasis.

Family experience Target family-oriented experiences and scalable events such as expanded Halloween programming or seasonal celebrations that can be monetized through sponsorships, merchandise bundles, and cross-promotions with local vendors.

New venues capitalize on the newly launched Hecker Pass Outdoor Events Center as a recurring venue for corporate gatherings, community events, and seasonal attractions, offering event management, AV, and turnkey experiences.

Tech readiness With existing tech stack including AWS and Cloudflare, propose expanded digital engagement solutions, security services post-ransomware incident, and data-driven marketing to improve guest acquisition and retention.

Market positioning Position as California’s only horticultural theme park to attract regional sponsors and suppliers in agriculture, education, and family entertainment, while exploring scalable revenue streams through tours, merchandise, and exclusive experiences.