Tourism Partnerships Leverage Mt Baker region to drive cross-promotion with hotels, ski schools, and tour operators. Offer seasonal bundles and partner codes to attract travelers and locals, boosting online and in-store sales.

Ecommerce Growth Expand digital checkout options and marketing to raise conversion and AOV. Introduce buy-now-pay-later options, optimize for SEO, run retargeting ads, and deploy email campaigns to re-engage visitors.

Bundling Opportunities Develop curated bundles across alpine skis, boards, and Nordic gear with matching accessories and apparel. Use bundled pricing and recommended add-ons to simplify choices and increase cart size.

Tech and Ops Modernize the online stack with CRM, inventory, and fulfillment integrations to improve efficiency and customer insights. Leverage analytics and loyalty programs to boost repeat purchases, while ensuring security and performance.

Expertise Advantage Highlight staff-tested equipment and expert guidance to justify premium pricing. Promote in-store events, webinars, and product reviews to build trust and attract enthusiasts seeking high-end gear.