Geographic expansion PureGym is rapidly expanding across Europe and North America, with new locations planned or opened in the UK, Ireland, the United States, Switzerland, and Ireland, signaling ongoing opportunities to cross-sell corporate wellness programs, membership partnerships, and facility-based services in multiple markets.

Large member base With over 2 million members across more than 700 gyms, there is substantial cross-sell potential for premium memberships, fitness programs, coaching services, and branded merchandise, as well as referrals and corporate wellness partnerships.

Strong financial trajectory Recent earnings growth and elevated EBITDA indicate a healthy expansion cadence and capacity for channel partnerships, enterprise sales, and multi-site corporate deals, including gym management platforms or technology integrations.

Tech-enabled operations The tech stack including Looker, Terraform, Firebase, Google Cloud, and other platforms suggests readiness for data-driven services, API integrations, and white-label analytics or membership tech solutions for enterprise clients and affiliates.

People and culture lever A focus on internal progression and Top Employers certification signals a promotable, engaged workforce, presenting opportunities to offer enterprise learning solutions, leadership development programs, and partner services aligned with people-first workplace initiatives.