Market Focus Target Michigan and Indiana foodservice operators with a bundled offering of equipment distribution and smallwares, leveraging GMD’s established presence and partnerships to accelerate new account onboarding.

End-to-End Service Highlight GMD’s full-service capability from facility planning through installation and startup to differentiate from pure distributors, creating opportunities for larger, multi-phase equipment projects and long-term service contracts.

Strategic Partnerships Leverage the Rubbermaid Commercial Products relationship and the broader line-up from Advantage Marketing to upsell complementary products, increasing average order value and cross-sell potential in both equipment and smallwares.

Growth Readiness Position as a scalable partner with room to expand teams and territories (MAFSI 6) to accommodate growing customer bases, enabling sales reps to chase new multiregional accounts and capital equipment deals.

Digital Enablement Utilize existing tech stack (WordPress, jQuery, PHP) to create lead capture and content marketing assets focused on case studies, facility planning guides, and installation demos to generate inbound inquiries and shorten sales cycles.