Insights

Growth and reach Going has a large and growing member base (2 million+ travelers) and a notable ARR impact ($100 million in total airfare savings achieved for members), indicating strong cross-sell and upsell potential for premium travel services or membership tiers.

Remote workforce With a 100% remote team and global presence, there is potential to scale sales outreach across regions, leverage distributed partnerships, and tailor regional campaigns without geographic constraints.

Brand partnerships Recent collaborations with brands like KFC signal appetite for co-marketing and experiential campaigns; explore white-label or affiliate partnerships, travel promotion bundles, and enterprise-ready deal programs for larger brands.

Data and tech The tech stack (Kafka, Tableau, Redis, Braze, Salesforce) suggests strong capabilities for personalized deal notifications and analytics; leverage this for enterprise clients seeking real-time travel deals and robust customer engagement platforms.

Market opportunity State of Travel insights highlight financial barriers to travel; position premium value propositions around cost-saving flight deals, loyalty benefits, and high-coverage travel plans to attract budget-conscious travelers and travel-focused brands.

Similar companies to Going

Going Tech Stack

Going uses 8 technology products and services including Apache Kafka, Tableau, Docker, and more. Explore Going's tech stack below.

Going's Email Address Formats

Going uses at least 5 email formats:
Going Email FormatsExamplePercentage
First.Last@going.comJohn.Doe@going.com
95%
First@going.comJohn@going.com
5%
First.Last@scottscheapflights.comJohn.Doe@scottscheapflights.com
80%
First@scottscheapflights.comJohn@scottscheapflights.com
19%
Last@scottscheapflights.comDoe@scottscheapflights.com
1%

Frequently Asked Questions

What is Going's stock symbol?

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Going is a publicly traded company; the company's stock symbol is G6P.DE.

What is Going's official website and social media links?

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Going's official website is going.com and has social profiles on LinkedIn.

How much revenue does Going generate?

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As of October 2026, Going's annual revenue is estimated to be $10M - $25M.

What is Going's NAICS code?

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Going's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Going have currently?

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As of October 2026, Going has approximately 121 employees across 6 continents, including North America, Asia and Europe. Key team members include Proprietario: U. D. C., Senior Manager, Member Performance: W. O. and Customer Support Manager: C. Z. Explore Going's employee directory with LeadIQ.

What industry does Going belong to?

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Going operates in the Technology, Information and Internet industry.

What technology does Going use?

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Going's tech stack includes Apache Kafka, Tableau, Docker, SurveyMonkey, Salesforce, Redis, Braze and Vercel.

What is Going's email format?

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Going's email format typically follows the pattern of First.Last@going.com. Find more Going email formats with LeadIQ.
Going logo

Going

Technology, Information and InternetColorado, United States51-200 Employees

Going is a technology company based in Boulder, Colorado, operating in the technology, information and internet space. It runs a flight-deal service that helps travelers save on both international and domestic trips by surfacing discounted fares daily and delivering real-time alerts through its mobile app. Rather than relying solely on automated alerts or affiliate links, Going combines software with a team of flight experts to vet deals for quality and relevance.

The service targets individual travelers and has grown to more than two million members, with its deals having helped members save around $100 million in airfare. Going operates as a fully remote organization with staff located around the world. In 2023, the company partnered with KFC for a promotional vacation prize tied to a limited-time menu item.

Section iconCompany Overview

Website
going.com
Stock Symbol
G6P.DE
NAICS Code
5415 - Computer Systems Design and Related Services
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Going's revenue is estimated to be in the range of $10M - $25M

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