Pricing leverage Growing membership base and substantial savings potential indicate an opportunity to partner with travel-focused brands and corporate travel programs. Highlight Going’s proven track record of real-time, vetted deals that result in measurable member savings to drive co-branded promotions and loyalty partnerships.

Enterprise partnerships Recent high-profile brand collaboration with KFC suggests room to scale B2B partnerships beyond consumer deals. Target airlines, hospitality groups, and loyalty programs to integrate Going’s vetted flight deals into their ecosystems as a value-add for customers and members.

Global reach A 100% remote team with 2 million+ members and a broad geographic footprint enables cross-border campaigns and regional promotions. Develop multilingual, region-specific deals and localization strategies to expand market penetration in key travel corridors.

Content credibility The mix of human flight experts with technology-backed alerts provides a differentiator from generic deal sites. Position to premium travel brands and advertisers seeking high-quality, conversion-ready audiences rather than volume-only traffic.

Market timing With funding and revenue in the multi-million range and a focus on affordable travel during uncertain economics, there is appetite for seasonal promotions and travel-heavy campaigns. Propose time-bound bundles, exclusive fare drops, and co-marketed state-of-travel insights to drive engagement and monetization.