Diverse Portfolio Upsell Gonyea’s mix of office, industrial, manufacturing and warehouse spaces, paired with a commitment to flexible leasing, creates opportunities to offer bundled solutions such as combined leasing and property management, value-add advisory, and portfolio optimization services to existing tenants and new clients.

SMB Targeting With a small team and mid-market revenue, the firm likely serves small to midsize tenants. Develop scalable leasing packages, fast-track approvals, virtual tours, and competitive rates to capture tenants who may opt for a more personalized, low-friction broker experience over larger firms.

Digital Marketing Leverage The tech stack indicates a web presence and e-commerce capabilities. There is room to optimize lead capture, SEO for property searches, and retargeting; implement CRM-aligned content and regular property feed updates to shorten sales cycles and improve qualified opportunities.

Strategic Partnerships Consider partnerships with lenders, developers, and local business associations to source off-market opportunities, financing options, and tenant referrals, expanding deal flow and allowing value-added services beyond leasing and brokerage.

Regional Growth Based in Burnsville, MN, there is potential to expand coverage within the Twin Cities metro and nearby logistics hubs. Market outreach to manufacturing, distribution and growing startups could drive new leases and repeat business.