Payment Enablement Leverage existing Authorize.net deployment as a foothold to offer additional payment gateways (e.g., Stripe, PayPal) and expand options such as recurring billing and mobile wallets, while enhancing fraud protection and PCI compliance consulting.

Tech Modernization Current PHP/Apache stack on a small hosting setup suggests opportunity to optimize site performance, consider scalable hosting, CDN, security hardening, and potential migration to a modern ecommerce platform to improve reliability and speed.

Analytics & CRO Google Analytics usage signals appetite for data-driven optimization; propose an analytics audit, clear ecommerce goals, funnel and attribution analysis, and A/B tests or personalized recommendations to lift conversions.

Channel Expansion With a lean team in a consumer electronics niche, there is potential to expand through new sales channels such as marketplaces, wholesale partnerships, and targeted partnerships with distributors to broaden reach.

Security & Trust Prioritize security and compliance as growth enablers; offer PCI DSS readiness assessment, ongoing vulnerability scanning, fraud prevention solutions, and robust data privacy practices to boost buyer confidence.