Mid-market Tire Graham Tire Co of Lincoln operates with 11-50 employees and revenue in the 10-25 million range, indicating a solid regional player with potential for scalable tire program partnerships, especially given their emphasis on value and nationwide warranties.

Comprehensive Tire Offerings Their product mix spans passenger and light truck tires, medium commercial tires, retreads, agriculture, OTR, and utility tires, presenting multiple entry points for fleet tire management services, retread programs, and cross-sell opportunities.

One‑Stop Service Beyond tires, they provide automotive repair services such as oil changes, alignments, brake service, diagnostics, and more, creating opportunities to bundle tire purchases with routine maintenance subscriptions or preventative care plans.

Brand Partnerships They stock well-known brands (Goodyear, Dunlop, Kelly, Hankook, Cooper, Titan), which allows for flexible procurement strategies, branded promotions, and co-marketing with OEM‑aligned tire lines to attract corporate and independent fleets.

Digital & Outreach Presence of digital tooling like Google Analytics, Facebook Pixel, and recaptcha, along with nationwide warranties and a customer‑service focus, suggests potential for targeted digital campaigns, loyalty programs, and multi-channel lead nurturing to grow both retail and fleet volumes.