Premium travel focus Target high-value, curated vacations leveraging GET’s Platinum-rated Travel Specialists and 40+ years of expert planning to upsell premium guided tours, river cruises, and added luxury services.

24/7 support Position GET as a reliable partner for insured, safe travel with around-the-clock global support to capture customers seeking peace of mind, especially for complex itineraries and multi-destination trips.

West Coast growth Leverage the established west coast office to run targeted outreach to affluent and business-traveler segments, offering exclusive packages and regional promotions to drive incremental bookings.

Tech-enabled selling Utilize existing tech stack (AWS, WordPress, analytics, Airtable) to optimize lead capture, personalize itineraries, and automate follow-ups, increasing conversion rates for inquiries and quote requests.

Competitive positioning Differentiate from peers by emphasizing stress-free planning, price accuracy, and comprehensive services (flights, transfers, insurance, 24/7 support) to convert comparisons into GET bookings and cross-sell ancillary products.