Expanding IoT Security Great Bay Software has demonstrated a consistent focus on enhancing IoT security and operational efficiency tools, including the launch of new modules like Risk Intelligence and upgraded platforms. This indicates a market receptive to advanced endpoint visibility and threat detection solutions, creating sales opportunities for additional IoT-focused security modules and integrations.

Recent Acquisition Advantage Following its acquisition by Plixer in late 2019, Great Bay Software may benefit from expanded distribution channels and enhanced credibility in network monitoring and security markets, presenting an opportunity to cross-sell or upsell complementary cybersecurity solutions to existing enterprise clients.

Targeting Connectivity Scalability With the launch of the High Capacity Server capable of managing up to 1.5 million devices, Great Bay Software is positioned to attract large enterprises and service providers requiring scalable IoT security solutions, allowing sales teams to target high-growth, device-heavy industries.

Market Position & Trends Operating in a competitive landscape with companies like Rapid7 and Qualys, Great Bay can focus on differentiating its real-time device validation and flexible enforcement features to win clients seeking specialized IoT security and operational visibility, particularly amid increasing regulatory and security awareness trends.

Growth & Customer Reach Despite modest revenue levels, the company’s targeted product launches and platform upgrades suggest potential for growth among mid-sized to large organizations. Business development efforts can focus on expanding into verticals that rely heavily on IoT such as manufacturing, healthcare, and smart infrastructure, where real-time control and threat mitigation are critical.