Market Penetration GreatStaff Solutions has established a strong regional presence in Michigan while also offering nationwide services through its sister company, providing opportunities to cross-sell capabilities to both local and national clients seeking staffing solutions.

Service Diversification By providing a range of staffing options such as payrolling, temp-to-hire, contract hiring, and executive search, the company can tailor offerings to meet diverse client needs, attracting companies from various industries looking for flexible hiring arrangements.

Growth Potential Operating in a competitive industry with revenues between one and ten million dollars and a focused regional approach presents opportunities to scale services and expand client base within Michigan and beyond.

Digital Engagement Leveraging its current tech stack, including WordPress and various web management tools, GreatStaff Solutions can enhance its digital marketing and outreach efforts to attract more clients and candidates through targeted campaigns.

Competitive Edge While staying smaller than giants like Aerotek and Randstad, GreatStaff Solutions can differentiate itself by emphasizing personalized service, local expertise, and flexible staffing solutions to target clients who prefer a more tailored approach.