POP Design Expertise Baird Display Division specializes in designing and manufacturing high quality point-of-purchase displays with in-house design and full service capabilities, presenting a compelling upsell for brands seeking a turnkey POP solution.

Full Service Capabilities Offering design, project management, manufacturing, warehousing and distribution, the division can streamline retailers' packaging and display needs, enabling cross-selling of related promotional kits and mailers.

Mid-Sized Advantage With 11-50 employees and a revenue range of 25M-50M, there is room to scale partnerships with mid-market consumer brands looking for reliable, responsive display suppliers without the complexity of large conglomerates.

National Reach, Local Focus Target national consumer product companies that require nationwide POP deployment while leveraging a Milwaukee-area footprint for efficient logistics and potential regional promotional campaigns.

Tech Ensemble Existing tech stack elements suggest familiarity with digital design and web-based tooling; exploring modernization of interactive or digitally augmented displays could open data-driven merchandising opportunities for clients.