Boutique to Niche Small, flexible research-focused firm transitioning to light, interview-based market studies. Potential upsell for specialized, in-depth industry insights, customized surveys, and targeted market intelligence offerings as clients need quick, low-cost insights.

Executive Leadership Owners Beth and Chris Fay run the business with strong academic credentials and a focus on selective outreach. Opportunity to position services around founder-led advisory engagements, strategic research partnerships, and high-touch client collaboration for senior decision-makers.

Specialized Research Experience across diverse sectors (pizzerias, semiconductors, water wells, EVs, commercial dishwashers). Potential to package vertical market briefs, cross-industry benchmarking, and quick-turnaround sentiment studies for firms entering new markets.

Resource-Light Model Lean team size with a proven track record of training graduates. Potential to offer scalable, offshore-supported research sprints, accelerated labor-based insights, and flexible pricing for smaller clients or pilot engagements.

Tech & Delivery Utilizes modern web delivery and caching technologies, signaling readiness for efficient digital research products. Potential to upsell self-serve or guided online research portals, lightweight data visualization, and faster time-to-insight for clients seeking rapid answers.