Gretel

Design ServicesNew York, United States51-200 Employees

Gretel is an independent branding, strategy, and design studio based in Brooklyn, New York. It seeks to bring clarity to organizations by aligning purpose with communication through deliberate strategy and distinctive design. The studio helps clients build coherent brands and messaging that work consistently across touchpoints. Its projects span collaborations across lifestyle, publishing, and education sectors, blending identity work with art direction and design execution.

Recent partnerships illustrate the breadth of its engagements: Mountain Hardwear engaged Gretel to refresh its mission, vision, and visual language, including updates to the logo, color system, and a custom typography family inspired by the brand's geometric elements. The studio has also led art direction for a book with Noma and Artisan Publishers, and contributed to a redesign initiative for MasterClass.

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