Heritage and Niche Appeal GROUPE BERDOUES has a long-standing history since 1902, positioning it as a heritage brand with a strong niche appeal in the luxury and artisanal segment of perfumes and cosmetics, which can attract customers seeking authentic, high-quality products.

Global Presence With distribution in more than 40 countries and a portfolio combining consumer and selective brands, there are significant opportunities to expand sales channels and penetrate emerging markets where premium personal care products are gaining popularity.

Product Innovation Recent launches like summer beach fragrances and new collection additions demonstrate a focus on innovative and seasonal product offerings, presenting opportunities for targeted marketing and upselling to consumers interested in novel and limited-edition products.

Sustainable Practices The use of ISO 14001 certification indicates a commitment to environmental sustainability, which can be leveraged to attract eco-conscious consumers and partners seeking eco-friendly supply chains.

Collaborative Manufacturing GROUPE BERDOUES acts as a subcontractor for many cosmetic and pharmaceutical companies, opening potential business development avenues through strategic partnerships and private label opportunities with organizations seeking high-quality manufacturing capabilities.