Insights

Niche Market Focus GroVia specializes in eco-friendly, natural baby care products with a focus on sustainable diapering solutions, making it an ideal partner for eco-conscious parents and retailers seeking green product lines.

Growth through Acquisition The recent acquisition by Acceleration Partners suggests an opportunity to leverage expanded marketing and partnership networks to increase brand visibility and sales channels in the natural baby products sector.

Innovative Campaigns GroVia’s past success with Kickstarter campaigns indicates a strong community engagement base and potential for launching innovative product lines or limited editions through crowdfunding to boost revenue.

Limited Revenue Scale With revenues up to $10M and a small team, GroVia offers potential for targeted upselling and cross-selling opportunities within the natural baby care niche, especially by expanding distribution partnerships.

Tech-Enabled Outreach Utilizing platforms like Shopify and digital marketing tools, GroVia is positioned to scale e-commerce efforts and reach wider markets, presenting an opportunity to enhance online visibility and sales efforts.

GroVia Tech Stack

GroVia uses 8 technology products and services including Google Hosted Libraries, React Router, Lightbox, and more. Explore GroVia's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • React Router
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • Drift
    Live Chat
  • Smile
    Loyalty And Gamification
  • Priority Hints
    Performance
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology

GroVia's Email Address Formats

GroVia uses at least 2 format(s):
GroVia Email FormatsExamplePercentage
First@gro-via.comJohn@gro-via.com
100%
First@grovia.comJohn@grovia.com
100%

Frequently Asked Questions

Where is GroVia's headquarters located?

Minus sign iconPlus sign icon
GroVia's main headquarters is located at 505 Violet St, Golden, Colorado 80401, US. The company has employees across 3 continents, including North AmericaAfricaAsia.

What is GroVia's official website and social media links?

Minus sign iconPlus sign icon
GroVia's official website is grovia.com and has social profiles on LinkedIn.

What is GroVia's NAICS code?

Minus sign iconPlus sign icon
GroVia's NAICS code is 42 - Wholesale Trade.

How many employees does GroVia have currently?

Minus sign iconPlus sign icon
As of October 2025, GroVia has approximately 6 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Design Director: H. H.Controller: T. P.Business Manager: J. M.. Explore GroVia's employee directory with LeadIQ.

What industry does GroVia belong to?

Minus sign iconPlus sign icon
GroVia operates in the Wholesale industry.

What technology does GroVia use?

Minus sign iconPlus sign icon
GroVia's tech stack includes Google Hosted LibrariesReact RouterLightboxDriftSmilePriority HintsX-XSS-ProtectionX-Content-Type-Options.

What is GroVia's email format?

Minus sign iconPlus sign icon
GroVia's email format typically follows the pattern of First@gro-via.com. Find more GroVia email formats with LeadIQ.

When was GroVia founded?

Minus sign iconPlus sign icon
GroVia was founded in 2010.
GroVia

GroVia

WholesaleUnited States2-10 Employees

GroVia: A new generation of natural baby care.
Over the years trends come and go. Styles emerge and fade. But one thing stands the test of time – parents want to give their babies the best. That is GroVia’s purpose – to give parents everywhere the tools they need to provide their children with premium, accessible, modern, green, easy-to-use diapering and natural baby products. To help our children live health conscious and earth friendly lives. And to simplify the way parents nurture baby, naturally. 

Our History: A story of growth and rebirth.
What began as Montana’s Diaper Store, an online retail site operating out of founder Kim Ormsby’s laundry room, quickly grew into the inspiration that would revolutionize the natural parenting industry. In 2008, Kim created a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed The Natural Baby Company. The Natural Baby Company was met with great success, particularly with the 2009 launch of Gro Baby, a modern, eco-friendly diapering system that took the market by storm.

 


Our Diapers: A diaper for every family.
We understand the importance of convenience as parents, but we also know that as a company we have a responsibility to our planet. This is why we’ve created a diaper for every family, to teach the world that green diapering is easy, affordable and can be done anytime, anywhere!

Section iconCompany Overview

Headquarters
505 Violet St, Golden, Colorado 80401, US
Website
grovia.com
NAICS Code
42 - Wholesale Trade
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    GroVia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    GroVia's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.