Insights

Niche Market Focus GroVia specializes in natural, eco-friendly baby products, capturing a growing segment of health-conscious and environmentally aware parents who prioritize sustainable parenting solutions. This presents an opportunity to target retailers, nurseries, and eco-focused online marketplaces interested in expanding their green product offerings.

Recent Acquisition Potential With GroVia being acquired by Acceleration Partners in May 2022, there is likely an increased focus on strategic growth and scalability. Sales efforts could leverage this transition period to establish partnerships, enhance distribution channels, and expand into new markets.

Product Innovation and Crowdfunding GroVia's successful Kickstarter launch for the O.N.E. diaper indicates active engagement with community-driven marketing and product validation. This demonstrates the company’s openness to innovative products and collaboration, opening doors for co-branding, exclusive product bundles, or joint marketing initiatives.

Moderate Revenue Scale Operating with a revenue range of $1 million to $10 million and a small team suggests agility and potential for growth through targeted outreach. Sales opportunities may include expanding online distribution, collaborating with eco-friendly subscription boxes, or securing retail partnerships with health-conscious stores.

Eco-Conscious Consumer Appeal As a pioneer in green diapering solutions, GroVia appeals directly to eco-minded parents who value sustainability. Marketing efforts can be tailored towards eco-friendly brands, parent-focused subscription services, and organizations promoting sustainable living to maximize market penetration.

GroVia Tech Stack

GroVia uses 8 technology products and services including Google Hosted Libraries, React Router, Lightbox, and more. Explore GroVia's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • React Router
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • Drift
    Live Chat
  • Smile
    Loyalty And Gamification
  • Priority Hints
    Performance
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology

GroVia's Email Address Formats

GroVia uses at least 2 format(s):
GroVia Email FormatsExamplePercentage
First@gro-via.comJohn@gro-via.com
100%
First@grovia.comJohn@grovia.com
100%

Frequently Asked Questions

What is GroVia's official website and social media links?

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GroVia's official website is grovia.com and has social profiles on LinkedIn.

What is GroVia's NAICS code?

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GroVia's NAICS code is 42 - Wholesale Trade.

How many employees does GroVia have currently?

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As of December 2025, GroVia has approximately 6 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Design Director: H. H.Controller: T. P.Business Manager: J. M.. Explore GroVia's employee directory with LeadIQ.

What industry does GroVia belong to?

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GroVia operates in the Wholesale industry.

What technology does GroVia use?

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GroVia's tech stack includes Google Hosted LibrariesReact RouterLightboxDriftSmilePriority HintsX-XSS-ProtectionX-Content-Type-Options.

What is GroVia's email format?

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GroVia's email format typically follows the pattern of First@gro-via.com. Find more GroVia email formats with LeadIQ.

When was GroVia founded?

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GroVia was founded in 2010.

GroVia

WholesaleColorado, United States2-10 Employees

GroVia: A new generation of natural baby care.
Over the years trends come and go. Styles emerge and fade. But one thing stands the test of time – parents want to give their babies the best. That is GroVia’s purpose – to give parents everywhere the tools they need to provide their children with premium, accessible, modern, green, easy-to-use diapering and natural baby products. To help our children live health conscious and earth friendly lives. And to simplify the way parents nurture baby, naturally. 

Our History: A story of growth and rebirth.
What began as Montana’s Diaper Store, an online retail site operating out of founder Kim Ormsby’s laundry room, quickly grew into the inspiration that would revolutionize the natural parenting industry. In 2008, Kim created a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed The Natural Baby Company. The Natural Baby Company was met with great success, particularly with the 2009 launch of Gro Baby, a modern, eco-friendly diapering system that took the market by storm.

 


Our Diapers: A diaper for every family.
We understand the importance of convenience as parents, but we also know that as a company we have a responsibility to our planet. This is why we’ve created a diaper for every family, to teach the world that green diapering is easy, affordable and can be done anytime, anywhere!

Section iconCompany Overview

Website
grovia.com
NAICS Code
42 - Wholesale Trade
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    GroVia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    GroVia's revenue is estimated to be in the range of $1M$10M

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