Local News Network Growing Social operates the Ocala Star-Banner and related sites serving Ocala and Marion County with regional news, presenting an opportunity to pitch targeted digital advertising across multiple local property, auto, and retail verticals that rely on local reach.

Digital Ad Stack Current tech stack includes Google Ads, AdSense, Taboola, Criteo, Simpli.fi, and Mailchimp, indicating readiness for programmatic and email marketing campaigns that can be bundled into multi-channel offers for advertisers.

Local Economic Ties Active involvement with regional business ecosystems such as the Ocala Metro Chamber and Economic Partnership suggests a channel for cross-promotional sponsorships, events, and bundled advertising packages targeting local SMEs and associations.

Audience Reach With a Mid-size employee base and revenue in the 25–50 million range, the organization demonstrates scale suitable for mid-market media solutions, including CRM-driven campaigns, retargeting, and display video offerings to drive measurable ROI.

Growth Potential Recent leadership changes and recognition of Ocala as a top retirement and living destination create opportunities to market to demographic-specific segments (seniors, families) via tailored content sponsorships, newsletters, and geo-targeted digital products.