Strategic Partnerships Leverage GRUPO CHARLY’s licensing of Skechers since 2010 and established footwear expertise to cross-sell licensed collections into their 200 stores and 3500 retail points, expanding co-branded campaigns with Skechers and other sportswear brands.

Omnichannel Growth Capitalize on their mix of own stores and department/specialty retailers to propose integrated digital commerce and omnichannel programs, including unified promotions, click-and-collect, and seamless return policies to boost basket size.

Sports Influence Target their CHARLY FÚTBOL lineage and sports sponsorships by offering performance footwear and athleisure line expansions, sponsorship packages for clubs/athletes, and localized marketing efforts to deepen market penetration in key Mexican cities.

Scale & Reach With 3000+ employees and a presence across nearly 200 stores, present scalable distribution solutions, private label opportunities, and co-branded product lines that fit their family-focused, sports-inspired assortment across diverse retail formats.

Tech & Commerce Propose advanced digital commerce enhancements and analytics partnerships (e.g., personalized marketing, loyalty programs, and demand forecasting) to optimize inventory across their extensive retail network and improve conversion in partner points of sale.