Guest Research, Inc.
HospitalityColorado, United States2-10 Employees
Guest Research, Inc. is a boutique research and consulting firm focused on measuring guest and employee satisfaction and loyalty within the hospitality sector. Operating as a division of Hannah Marketing Group, the company serves clients in recreation and leisure, including independent ski resorts, lodging companies, non-ski resorts, and attractions, by providing an online survey system that centers on the Net Promoter Score as its core metric. The firm emphasizes loyalty insights that go beyond programmatic approaches, aiming to capture true loyalty for its customers. Based in Greenwood Village, Colorado, the company has a specialized, small-scale team and supports clients with an emphasis on understanding and improving visitor and staff experiences. The service offering and positioning place it within the hospitality research and loyalty measurement market, distinguishing it through its long-standing focus on NPS-based online surveys and dedicated industry targeting.