Insights

Strong Market Presence With over 110 years of experience and recognition as Dealer of the Year by Harris Boats, Gull Lake Marine has a solid reputation and loyalty within the regional boating community, presenting a prime opportunity for upselling premium brands and accessories.

Expanding Customer Base Recent acquisition of All Seasons Marine indicates growth through strategic consolidation, which can be leveraged to cross-sell a broader range of boats, parts, and maintenance services to a newly acquired and existing customer base.

Regional Dominance Serving multiple locations across West Michigan, Gull Lake Marine has a wide geographic footprint, allowing for targeted regional marketing campaigns and product promotions to drive increased sales across the area.

Diverse Product Portfolio Offering multiple top-tier brands such as Boston Whaler, Harris, Malibu, and Hobie provides opportunities to tailor marketing pitches to various customer segments based on preferences and budget, maximizing sales potential.

Business Growth Opportunities The company's revenue range of $10 million to $25 million and recent recognition suggest a healthy financial position, providing scope for investing in new boat models, after-sales services, and online sales channels to capture additional market share.

Gull Lake Marine Tech Stack

Gull Lake Marine uses 8 technology products and services including FancyBox, script.aculo.us, Amazon ALB, and more. Explore Gull Lake Marine's tech stack below.

  • FancyBox
    Javascript Libraries
  • script.aculo.us
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • SWFObject
    Miscellaneous
  • HSTS
    Security
  • Google Analytics
    Web Analytics
  • Adobe Fonts
    Web Fonts
  • Elfsight
    Widgets

Gull Lake Marine's Email Address Formats

Gull Lake Marine uses at least 1 format(s):
Gull Lake Marine Email FormatsExamplePercentage
FirstL@gulllakemarine.comJohnD@gulllakemarine.com
100%

Frequently Asked Questions

Where is Gull Lake Marine's headquarters located?

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Gull Lake Marine's main headquarters is located at 10261 M-89 Richland, Michigan 49083 United States. The company has employees across 1 continents, including North America.

What is Gull Lake Marine's phone number?

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You can contact Gull Lake Marine's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Gull Lake Marine's official website and social media links?

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Gull Lake Marine's official website is gulllakemarine.com and has social profiles on LinkedIn.

What is Gull Lake Marine's NAICS code?

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Gull Lake Marine's NAICS code is 44-45 - Retail Trade.

How many employees does Gull Lake Marine have currently?

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As of June 2026, Gull Lake Marine has approximately 50 employees across 1 continents, including North America. Key team members include Chief Business Officer: M. W.Marketing Director: K. H.Financial Controller: T. K.. Explore Gull Lake Marine's employee directory with LeadIQ.

What industry does Gull Lake Marine belong to?

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Gull Lake Marine operates in the Retail industry.

What technology does Gull Lake Marine use?

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Gull Lake Marine's tech stack includes FancyBoxscript.aculo.usAmazon ALBSWFObjectHSTSGoogle AnalyticsAdobe FontsElfsight.

What is Gull Lake Marine's email format?

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Gull Lake Marine's email format typically follows the pattern of FirstL@gulllakemarine.com. Find more Gull Lake Marine email formats with LeadIQ.

When was Gull Lake Marine founded?

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Gull Lake Marine was founded in 1911.

Gull Lake Marine

RetailMichigan, United States11-50 Employees

Gull Lake Marine is a Michigan-based retail company located at 10261 M-89 in Richland, MI 49083, specializing in boating retail. It offers a wide selection of boats across center console, pontoon, tow, and bowrider categories, representing top brands such as Boston Whaler, Harris, JC Tri-Toon, Malibu, Axis, Inmar, Hobie, and Jackson. With more than 110 years in operation, the company emphasizes a long-standing on-the-water experience and serves customers in Richland and a broad Western Michigan service area including Kalamazoo, Portage, Battle Creek, Grand Rapids, and additional nearby communities. The organization employs between 11 and 50 people. In recent developments, Gull Lake Marine was named Dealer of the Year by Harris Boats in October 2025, and in 2022 it acquired All Seasons Marine, Inc., with plans to offer positions to current employees and expand local jobs as needed.

Section iconCompany Overview

Headquarters
10261 M-89 Richland, Michigan 49083 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1911
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Gull Lake Marine's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Gull Lake Marine's revenue is estimated to be in the range of $10M$25M

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