Insights

Growing Market Presence Gumtree Group has established a strong market presence, reaching one in three Australians monthly with over two million live listings and a monthly gross listing volume exceeding three billion dollars, indicating significant opportunities for targeted advertising and partnership collaborations.

Strategic Partnerships Recent collaborations with Australian Community Media and PayPal demonstrate Gumtree's focus on enhancing user engagement and transactional efficiency, providing avenues to offer integrated marketing solutions and payment upgrade services to increase transaction volumes.

Diverse Revenue Streams With a revenue estimate ranging from 25 to 50 million dollars, Gumtree's diversified platform approach suggests potential for expanding business services such as premium listings, advertising, and value-added features to boost revenue even further.

Technology-Driven Growth Utilization of advanced tech tools like Salesforce Service Cloud, Snowplow, and Magnite indicates a commitment to innovation, offering opportunities to introduce tailored digital marketing, analytics, and automation solutions to optimize user experience and monetization.

Expanding Service Ecosystem Partnership integrations and the company's focus on community and sustainability efforts position it as a platform capable of offering new services like eco-friendly advertising or financing options, appealing to environmentally conscious consumers and driving additional value propositions.

Gumtree Australia Tech Stack

Gumtree Australia uses 8 technology products and services including OpenX, Criteo, 33Across, and more. Explore Gumtree Australia's tech stack below.

  • OpenX
    Advertising
  • Criteo
    Advertising
  • 33Across
    Advertising
  • Quantcast Measure
    Analytics
  • yepnope.js
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • ThreatMetrix
    Security
  • YouTube
    Video Players

Gumtree Australia's Email Address Formats

Gumtree Australia uses at least 1 format(s):
Gumtree Australia Email FormatsExamplePercentage
FLast@gumtree.com.auJDoe@gumtree.com.au
57%
First.Last@gumtree.com.auJohn.Doe@gumtree.com.au
33%
First@gumtree.com.auJohn@gumtree.com.au
8%
FiLast@gumtree.com.auJoDoe@gumtree.com.au
2%

Frequently Asked Questions

Where is Gumtree Australia's headquarters located?

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Gumtree Australia's main headquarters is located at York Street Sydney, New South Wales Australia. The company has employees across 5 continents, including OceaniaAfricaEurope.

What is Gumtree Australia's official website and social media links?

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Gumtree Australia's official website is gumtree.com.au and has social profiles on LinkedIn.

What is Gumtree Australia's SIC code NAICS code?

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Gumtree Australia's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 5112 - Software Publishers.

How many employees does Gumtree Australia have currently?

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As of February 2026, Gumtree Australia has approximately 223 employees across 5 continents, including OceaniaAfricaEurope. Key team members include Chief People Officer: L. W.Chief Product And Technology Officer (cpto) - Gumtree | Carsguide | Autotrader: P. R.Vp Of Engineering: R. D.. Explore Gumtree Australia's employee directory with LeadIQ.

What industry does Gumtree Australia belong to?

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Gumtree Australia operates in the Software Development industry.

What technology does Gumtree Australia use?

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Gumtree Australia's tech stack includes OpenXCriteo33AcrossQuantcast Measureyepnope.jsModernizrThreatMetrixYouTube.

What is Gumtree Australia's email format?

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Gumtree Australia's email format typically follows the pattern of FLast@gumtree.com.au. Find more Gumtree Australia email formats with LeadIQ.

When was Gumtree Australia founded?

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Gumtree Australia was founded in 2007.

Gumtree Australia

Software DevelopmentNew South Wales, Australia201-500 Employees

At Gumtree Group, we’re building for the future with a fresh approach. From the beginning, we’ve been committed to growing a vibrant community that people love to be part of. A community that’s safe. Reliable. Easy. Our difference resonated with millions, launching us into a household name.

In 2020, our role in Australia’s trading landscape was further cemented when Gumtree joined forces with CarsGuide and Autotrader. As a powerful network of three iconic brands, we’re driving impact at scale and reaching more people at all of life’s important moments and milestones.

Today, we connect people as they buy, sell and transact across more than two million live listings. We reach one in three Australians each and every month and see a whopping $3+ billion in monthly gross listing volume. 

It’s the kind of success that ties directly into what we stand for. We aim to be the ultimate destination for anyone looking for an awesome deal, perfect find or new opportunity. Our expert insights and resources help people compare their options, be informed and make confident purchases they can feel good about. And we’re proud to contribute to a more sustainable way of living by playing a core role in the Australian Circular Economy.

But our greatest superpower is our people. We’re a smart bunch of problem-solvers who use the latest technologies to reimagine better ways to participate on our platforms. Our diversity brings unique perspectives to all we do, boosting our creativity and helping us tackle complex, real-world challenges.

Every day is a new opportunity to achieve more than you can imagine. It’s an exciting time to be a part of our transformation and growth as an Australian-listed and operated company (part of ASX:GUM).

Gumtree Group. A world of opportunity awaits you.

Section iconCompany Overview

Headquarters
York Street Sydney, New South Wales Australia
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5112 - Software Publishers
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Gumtree Australia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Gumtree Australia's revenue is estimated to be in the range of $25M$50M

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