Insights

Expanding Market Reach Gumtree Group reaches over one-third of Australians monthly with more than two million live listings, presenting a substantial opportunity to introduce additional services such as premium listing features, targeted advertising, or geographic expansion into new markets within Australia.

Strategic Partnerships Recent collaborations with Australian Community Media and PayPal demonstrate an openness to forming alliances that enhance the platform’s offerings, suggesting potential sales prospects in ad partnership solutions, seamless payment integrations, and value-added services that can further boost transaction volumes.

Diverse Revenue Streams With an annual revenue between $25-50 million and a focus on facilitating buy-sell transactions, there are opportunities to develop new monetization models such as subscription services for frequent users, promoted listings, or analytics tools for businesses and power sellers.

Technology-Driven Growth Utilizing advanced technologies like Snowplow, Salesforce, and reCAPTCHA signals a digitally sophisticated platform, creating sales avenues for enterprise SaaS products, customer engagement solutions, or technological partnerships to enhance platform security and user experience.

Market Differentiation As part of a competitive landscape with companies like OLX and eBay, Gumtree’s focus on community, sustainability, and local trading presents opportunities to promote eco-friendly initiatives, circular economy solutions, or community-focused advertising that resonates with environmentally conscious consumers and local businesses.

Gumtree Group Tech Stack

Gumtree Group uses 8 technology products and services including Magnite, Snowplow, yepnope.js, and more. Explore Gumtree Group's tech stack below.

  • Magnite
    Advertising
  • Snowplow
    Analytics
  • yepnope.js
    Javascript Frameworks
  • Salesforce Service Cloud
    Live Chat
  • ApexPages
    Page Builders
  • reCAPTCHA
    Security
  • HSTS
    Security
  • ZURB Foundation
    UI Frameworks

Gumtree Group's Email Address Formats

Gumtree Group uses at least 1 format(s):
Gumtree Group Email FormatsExamplePercentage
FLast@gumtree.com.auJDoe@gumtree.com.au
57%
First.Last@gumtree.com.auJohn.Doe@gumtree.com.au
33%
First@gumtree.com.auJohn@gumtree.com.au
8%
FiLast@gumtree.com.auJoDoe@gumtree.com.au
2%

Frequently Asked Questions

What is Gumtree Group's official website and social media links?

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Gumtree Group's official website is gumtree.com.au and has social profiles on LinkedIn.

What is Gumtree Group's SIC code NAICS code?

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Gumtree Group's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 5112 - Software Publishers.

How many employees does Gumtree Group have currently?

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As of December 2025, Gumtree Group has approximately 228 employees across 5 continents, including OceaniaAfricaEurope. Key team members include Chief People Officer: L. W.Chief Product And Technology Officer (cpto) - Gumtree | Carsguide | Autotrader: P. R.Vp Of Engineering: R. D.. Explore Gumtree Group's employee directory with LeadIQ.

What industry does Gumtree Group belong to?

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Gumtree Group operates in the Software Development industry.

What technology does Gumtree Group use?

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Gumtree Group's tech stack includes MagniteSnowplowyepnope.jsSalesforce Service CloudApexPagesreCAPTCHAHSTSZURB Foundation.

What is Gumtree Group's email format?

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Gumtree Group's email format typically follows the pattern of FLast@gumtree.com.au. Find more Gumtree Group email formats with LeadIQ.

When was Gumtree Group founded?

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Gumtree Group was founded in 2007.

Gumtree Group

Software DevelopmentNew South Wales, Australia201-500 Employees

At Gumtree Group, we’re building for the future with a fresh approach. From the beginning, we’ve been committed to growing a vibrant community that people love to be part of. A community that’s safe. Reliable. Easy. Our difference resonated with millions, launching us into a household name.

In 2020, our role in Australia’s trading landscape was further cemented when Gumtree joined forces with CarsGuide and Autotrader. As a powerful network of three iconic brands, we’re driving impact at scale and reaching more people at all of life’s important moments and milestones.

Today, we connect people as they buy, sell and transact across more than two million live listings. We reach one in three Australians each and every month and see a whopping $3+ billion in monthly gross listing volume. 

It’s the kind of success that ties directly into what we stand for. We aim to be the ultimate destination for anyone looking for an awesome deal, perfect find or new opportunity. Our expert insights and resources help people compare their options, be informed and make confident purchases they can feel good about. And we’re proud to contribute to a more sustainable way of living by playing a core role in the Australian Circular Economy.

But our greatest superpower is our people. We’re a smart bunch of problem-solvers who use the latest technologies to reimagine better ways to participate on our platforms. Our diversity brings unique perspectives to all we do, boosting our creativity and helping us tackle complex, real-world challenges.

Every day is a new opportunity to achieve more than you can imagine. It’s an exciting time to be a part of our transformation and growth as an Australian-listed and operated company (part of ASX:GUM).

Gumtree Group. A world of opportunity awaits you.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5112 - Software Publishers
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Gumtree Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Gumtree Group's revenue is estimated to be in the range of $25M$50M

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