Insights

Sustainable Innovation Hairstory's commitment to eco-friendly packaging, including recyclable refill pouches that reduce plastic use by over 87%, positions the brand as a leader in sustainable personal care. This focus on environmentally conscious products can be leveraged to attract eco-minded retail partners and consumers seeking greener options.

Expanding Product Portfolio The recent launch of the Bond Repair Duo, featuring advanced repair technologies, indicates a strategy to broaden product offerings. Sales opportunities exist in professional salons and premium retail channels seeking innovative, damage-repair solutions for diverse hair types.

Growth through Leadership Dina Rosenbloom's promotion to CEO reflects a focus on expanding market share and streamlining product lines. This leadership change signals potential for strategic partnerships and collaborations aimed at scaling distribution and enhancing brand visibility.

Targeted Industry Focus With a strong emphasis on empowering hairdressers through programs like the Pro Rewards initiative, Hairstory offers an attractive partnership avenue for salons and styling professionals seeking exclusive, high-quality haircare products that support their craft.

Funding & Market Position With $24 million in funding and revenues between $10 million and $25 million, Hairstory has the financial backing to invest in new product development, marketing, and expansion efforts, presenting opportunities for investors and distribution partners keen on innovative, sustainable haircare brands.

Hairstory Tech Stack

Hairstory uses 8 technology products and services including Squarespace, Shopify, Cart Functionality, and more. Explore Hairstory's tech stack below.

  • Squarespace
    Content Management System
  • Shopify
    E-commerce
  • Cart Functionality
    E-commerce
  • Next.js
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • DPD
    Logistics
  • Royal Mail
    Logistics
  • Mautic
    Marketing Automation

Media & News

Hairstory's Email Address Formats

Hairstory uses at least 1 format(s):
Hairstory Email FormatsExamplePercentage
First@hairstory.comJohn@hairstory.com
48%
Last@hairstory.comDoe@hairstory.com
3%
FL@hairstory.comJD@hairstory.com
1%
First@hairstory.comJohn@hairstory.com
48%

Frequently Asked Questions

Where is Hairstory's headquarters located?

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Hairstory's main headquarters is located at 95 5th Avenue, 5th Floor. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is Hairstory's official website and social media links?

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Hairstory's official website is hairstory.com and has social profiles on LinkedInCrunchbase.

How much revenue does Hairstory generate?

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As of December 2025, Hairstory's annual revenue is estimated to be $61M.

What is Hairstory's SIC code NAICS code?

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Hairstory's SIC code is 2844 - Perfumes, Cosmetics, and Other Toilet Preparations NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Hairstory have currently?

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As of December 2025, Hairstory has approximately 81 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: D. R.Chief Marketing Officer: D. R.Chief Financial Officer: E. H.. Explore Hairstory's employee directory with LeadIQ.

What industry does Hairstory belong to?

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Hairstory operates in the Personal Care Product Manufacturing industry.

What technology does Hairstory use?

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Hairstory's tech stack includes SquarespaceShopifyCart FunctionalityNext.jsLightboxDPDRoyal MailMautic.

What is Hairstory's email format?

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Hairstory's email format typically follows the pattern of First@hairstory.com. Find more Hairstory email formats with LeadIQ.

How much funding has Hairstory raised to date?

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As of December 2025, Hairstory has raised $24M in funding. The last funding round occurred on Oct 27, 2021 for $24M.

When was Hairstory founded?

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Hairstory was founded in 2015.

Hairstory

Personal Care Product ManufacturingNew York, United States51-200 Employees

We’re on a mission to give you your healthiest, happiest hair with a new way to wash – free of harsh foams and damaging detergents.

Hairstory is best-known for our innovative product: New Wash. The first-of-its-kind formula that cleans, conditions, detangles, nourishes and restores hair without using foaming detergents found in traditional shampoos. The luxurious result: Your healthiest, happiest hair ever. New Wash is like shampoo, but it’s actually good for your hair.
We’re committed to operating in a sustainable, environmentally conscious way from day one—with clean ingredients and ongoing donations to environmental organizations. We’ve also transitioned away from plastic bottles and use recyclable refill pouches, saving over 87% of plastic consumption.

Want to join the Hairstory team? 
We’re looking for nimble problem solvers who are passionate about making a positive impact in the hair, beauty and personal care industry. Visit our careers page for current job openings!
https://www.hairstory.com/careers/

Section iconCompany Overview

Headquarters
95 5th Avenue, 5th Floor
SIC Code
2844 - Perfumes, Cosmetics, and Other Toilet Preparations
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $24M

    Hairstory has raised a total of $24M of funding over 1 rounds. Their latest funding round was raised on Oct 27, 2021 in the amount of $24M.

  • $10M$25M

    Hairstory's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $24M

    Hairstory has raised a total of $24M of funding over 1 rounds. Their latest funding round was raised on Oct 27, 2021 in the amount of $24M.

  • $10M$25M

    Hairstory's revenue is estimated to be in the range of $10M$25M

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