Luxury Recovery Capitalize on Jamaica luxury tourism recovery following Hurricane Melissa with tailored outreach to high-end travel GMs and DMs, highlighting Half Moon Eclipse reopening, spa and golf amenities, and Family/celebrity guest history to re-engage loyalty-focused prospects.

Leadership Milestone Target corporate partnerships and group business around the new Jamaican managing director, Shernette Crichton, leveraging fresh leadership to secure new accounts, regional incentives, and co-branded marketing opportunities.

Premium Partnerships Leverage affiliations with Preferred Hotels & Resorts and Salamander Hotels to cross-sell to existing client bases; propose collaborative packages with sister properties and curated experiences (golf, spa, equestrian) for premium incentive travel and multiyear contract opportunities.

Experience Upsell Upsell to high-value guests with exclusive villa and Founders Cove packages, enhanced wellness experiences at Fern Tree spa, private dining at The Sugar Mill, and extended-stay offers to boost average daily rate and occupancy during shoulder seasons.

Community & Philanthropy Highlight Half Moon’s community engagement and training partnerships as a differentiator for corporate responsibility programs; propose CSR-aligned sourcing, sustainable tourism initiatives, and client-hosted events that align with client ESG goals.