Global partnerships Halfbrick’s recent high-profile publishing partnerships with major players like Capcom, Ubisoft, Bandai Namco, and Ubisoft, along with ties to The Tetris Company, indicate an active approach to co-publishing and distribution. This creates sales opportunities for strategic licensing, co-development, and publishing collaborations to expand Fruit Ninja VR and Jetpack Joyride into new markets and platforms.

Dynamic platform expansion The company’s move from licensed handheld titles to mobile and VR experiences, plus a new iOS entry in the Jetpack Joyride series, signals a continued strategy of platform diversification. This presents opportunities to propose cross-platform game development services, porting, optimization, and live-ops support for broader monetization.

Strong growth potential With revenue in the mid single-digit millions and a current funding stage around three million, Halfbrick is positioned for scale investments. This suggests opportunities for enterprise-level partnerships, seek-and-fund collaborations, or development sprints for new IPs and expansion of existing franchises.

Strategic IP leverage Fruit Ninja remains a globally recognized IP with ongoing demo launches and new content like roguelike modes. Engaging opportunities exist for licensing, brand collaborations, in-game event sponsorships, and cross-media adaptations to accelerate monetization and audience reach.

Tech and collaboration Adoption of modern tools (Docker, Figma, Notion, Miro) and a focus on collaboration platforms indicate readiness for scalable development workflows. Propose value-added dev services, cloud/CI optimization, and workflow consulting to improve efficiency, faster time-to-market, and cost-effective production for multiple projects.