Market focus Target associations and corporations across high-tech, telecom, finance, software, legal and medical sectors to expand event programs and grow annual meeting and trade show engagements.

Service expansion Leverage HGMP’s strengths in site selection, vendor contract negotiations, and logistics to upsell full-service planning for larger, multi-day conventions and international events.

Financial potential Revenue range suggests mid-market opportunities with mid-to-large clients; pursue upsell to end-to-end event management, including design, budgeting, and vendor consolidation.

Tech enablement Utilize existing tech stack (WordPress, Google Workspace, analytics and cloud hosting) to improve marketing automation, client portals, and efficiency in bid/proposal workflows.

Competitive positioning Highlight agility and cost savings for associations seeking personalized planning for domestic and international meetings, differentiating from larger firms with customizable, hands-on service.