Product Diversification Hanan Products has expanded its product portfolio to include Kosher and vegan options such as Sunrise Supreme and Tasty Whip Vegan, indicating an opportunity to target health-conscious, religious, and specialty dietary markets.

Market Expansion The company’s recent facility expansion in New York and international acceptance across Europe, Asia, and the Americas suggest potential for increasing export sales and entering new regional markets.

Customer Engagement Hanan’s partnership with Icing Smiles and commitment to customized solutions highlight an emphasis on community engagement and brand loyalty, which can be leveraged to explore retail and foodservice partnerships.

Growth in Workforce Recent headcount increase and additional shifts indicate vertical growth and increased production capacity, presenting opportunities to scale up supply for large-scale distribution channels.

Technological Adaptation Use of digital marketing and operational tools such as Squarespace and ActiveCampaign suggests readiness for digital engagement strategies, enabling targeted outreach to expand client base in niche and mainstream markets.