Rebranding and Integration Happy Thinking People has recently rebranded to Human8, positioning itself as a human-driven consultancy that integrates insights from multiple industry leaders. This strategic branding highlights a focus on human-centric solutions, presenting an opportunity to engage clients seeking innovative and collaborative market research approaches.

Market Niche Focus Operating within the market research industry and emphasizing culture and positive change, Human8 appeals to brands aiming to enhance their social responsibility and consumer engagement strategies, creating sales opportunities with companies prioritizing purpose-driven marketing.

Growth Potential With a modest revenue range of 1 to 10 million dollars and a sizable team of up to 1,000 employees, Human8 demonstrates growth potential, especially as part of the larger InSites Consulting network, making it attractive for businesses seeking innovative research partners with expansion prospects.

Competitive Positioning As part of a strategic alliance with ten industry trailblazers, Human8 differentiates itself through a unique blend of expertise, offering tailored solutions that appeal to organizations looking for cutting-edge, culturally-informed market insights and consultancy services.

Technology and Innovation While specific tech details are not listed, Human8’s association with modern market research and consulting firms suggests a readiness to leverage advanced tools and methodologies, providing an opportunity to target clients seeking innovative, tech-enabled research solutions.