Rebrand momentum The company recently rebranded to Human8, signaling a refreshed positioning as a human-driven consultancy. This presents an opportunity to engage clients during brand transition by offering change management, stakeholder research, and cultural alignment services to capitalize on the renewed market visibility.

Human8 positioning As a fusion of multiple well-known analytics and consulting entities, Human8 can position itself as a one-stop shop for brands seeking holistic market research, cultural insights, and strategy-ready data, enabling cross-sell opportunities to clients of partner firms.

Mid-market focus With an employee base around 501-1000 and revenue in the low seven figures, there is a clear sweet spot for mid-market brands that need scalable, human-centric research and actionable insights. Target growth-stage companies in consumer, tech, and B2B sectors seeking cultural and market intelligence.

Digital and people-centric Emphasize capabilities around human-focused research, culture mapping, and brand-people alignment to differentiate from traditional GTM research firms. This aligns with ongoing market demand for insights that drive positive organizational and customer outcomes, creating opportunities with brands pursuing sustainability and social impact narratives.

Strategic partnerships Leverage association with InSites Consulting and the broader network of connected firms to pursue co-sell opportunities, referrals, and joint offerings. Focus on clients already working with or exploring Gongos, ABN Impact, Space Doctors and similar players, highlighting complementary strengths and integrated solutions.