Boutique Research Hardwick Research is a small, specialized market research firm with a long-standing founder and a mix of qualitative and quantitative capabilities. This presents an opportunity to position as a high-touch partner to mid-market clients seeking customized studies who value flexibility and senior moderator expertise.

Founder Expertise Nancy Hardwick's extensive industry experience and active role as moderator across traditional and online formats can be leveraged to win engagements that require seasoned moderation and sophisticated research design, appealing to clients prioritizing methodological rigor.

Broad Tech Stack The use of WordPress, Shopify, Google Workspace, Mailchimp, Google Cloud, and other tools indicates capability to support end-to-end research operations and client-facing deliverables, suggesting cross-sell opportunities for tech-enabled survey administration, reporting dashboards, and CRM-driven outreach.

Revenue Range With annual revenue in the $1M–$10M band and an owner-led, small team structure, there is potential upsell to larger, multi-method engagements or partnerships with bigger firms seeking boutique support for niche studies or rapid-turnaround projects.

Niche positioning Emphasize the firm’s ability to deliver customizable, fast, high-quality insights for defined target markets and consumer trends, aligning with clients who need strategic implications and actionable recommendations without the overhead of large agencies.