Market Focus Harris Originals primarily targets military service members and their families, offering tailored jewelry and payment options. This niche focus presents an opportunity to develop specialized marketing strategies and expand product lines catering to military communities and veteran organizations.

Customer Trust Challenges Recent legal issues related to deceptive practices and illegal financing have impacted Harris Jewelry's reputation. There is an opportunity to offer compliance consulting, rebranding support, or customer trust-building solutions to help the company recover and improve customer perception.

Digital Presence Utilizing platforms like Shopify and Wix indicates a focus on online sales channels. Sales opportunities exist in enhancing digital marketing, e-commerce optimization, or offering advanced technology solutions to improve user experience and sales conversion rates.

Financial Services Given Harris’s history with credit and financing options, there is potential to supply secure, transparent financing platforms or related payment technologies that could help restore consumer confidence and streamline sales processes.

Competitive Positioning Harris faces competition from luxury and mid-range jewelry brands with substantial market capital and extensive resources. Offering tailored luxury marketing, loyalty programs, or exclusive product collaborations could differentiate Harris and attract more military-affiliated consumers.