Integrated design Target firms seeking holistic building solutions and multidisciplinary coordination to differentiate from single-discipline consultants. Emphasize Harwood's ability to align architecture, engineering systems, and overall design to reduce rework and improve project outcomes.

Medium firm strategy Approach developers and architects at mid-market scales who need lean, integrated engineering services without the overhead of large AEC firms. Position Harwood as a nimble partner with strong collaboration and hands-on leadership.

Leadership pedigree Leverage the success story of Mary Piontkowski’s career progression to highlight leadership depth in structural engineering. Use this to reassure potential clients about technical governance, risk management, and senior oversight on complex projects.

Stable growth Money appears solid with mid-range revenue. Pursue opportunities with clients who value steady, reliable engineering support and long-term relationships rather than one-off projects, including facilities upgrades and expansion programs.

Technology affinity Promote familiarity with modern digital tools and web technologies as a signal of efficiency and collaboration readiness. Target clients who prioritize up-to-date tech, BIM readiness, and streamlined communication for fast-paced project delivery.