Strategic Partnerships HBS Systems has strong integrations with major OEMs and finance partners (CNH AG, John Deere, AGCO, Kubota, Bobcat, Polaris, Claas, Trnsact, Kenect, Record360) and a growing ecosystem. Sales opportunities exist in expanding cross-vendor integrations, joint marketing with OEMs, and bundled solutions for dealers seeking end-to-end digital workflows.

North American Expansion With 70 employees and offices in Richardson, TX and Stratford, ON, HBS Systems is actively growing its North American footprint. There is a sales opening to target additional dealerships in underserved regions, leveraging their profitable, privately-held profile to offer scalable ERP deployments and regional support.

ERP Leadership As a 35-year industry leader delivering a full-featured ERP for construction, mining, forestry, material handling, and agriculture, there is an opportunity to upsell advanced modules such as parts pricing, online catalogs, warranty processing, and financial extracts to existing customers seeking deeper automation and profitability.

Private and Profitable HBS Systems is privately held, family-owned, and profitable with no private equity funding. This positions the company as a low-risk partner for dealerships seeking reliable, long-term software investments, enabling SDRs to position stable renewal and expansion opportunities without competing against PE-driven pressures.

Recognition and Growth Award-winning service and recent technology launches (May 2024 web-based dealer system, Stevie Awards honors) provide a credibility boost for sales outreach. Use the accolades in outreach to justify ROI, refer to customer-centric innovations, and accelerate conversations with decision-makers seeking proven performance.